TITLE: ENTREPRENEURSHIP AND INNOVATION

As part of the international festival “Global UBT Fest 2023”, the Faculty of Management, Business and Economics will organize the Academy for Entrepreneurship and Innovation starting on 17.07.2023 until 21.07.2023.This summer academy is designed to develop students’ skills and knowledge on entrepreneurship and innovation. Two modules have been prepared that include academic and professional lectures, as well as industry visits to explore and understand the development of innovation within enterprises.Likewise, students and attendees will receive highly personalized knowledge to respond to real challenges as a result of conditions of uncertainty and dynamic environment, during the creation of new enterprises.In addition, through lectures and sessions, practical knowledge will be provided in order to understand, evaluate, create, and ultimately effectively manage the innovation process within an enterprise.Therefore, the main goal of this academy is to cooperate with selected lecturers that possess a great research experience in entrepreneurship and innovation, as well as proven businessmen in the field of business and industry so that students get the best lessons.

After attending the seminars, participants will:

• Learn and understand the different typologies of innovation;
• Be able to analyze internal and external sources of innovation;
• Be able to explain the main challenges during innovation management in enterprises;
• Be able to create management strategies and improve the innovation process;
• Understand the components and operation of a business model;
• Be able to identify the main sources of failed business models;
• Be able to identify the role of marketing in the field of entrepreneurship.

Target groups:

Bachelor and Master level students, also PhD candidates