TITLE: ENTREPRENEURSHIP AND INNOVATION

Introduction – Overview

During the international festival “Global UBT Fest 2026”, the Faculty of Management, Business and Economics will organize the Entrepreneurship and Innovation Academy from 01.07.2026 to 10.07.2026. This summer academy is designed to develop students’ skills and knowledge on entrepreneurship and innovation, the module will include academic and professional lectures, as well as industry visits to explore and understand the development of innovation within enterprises. Students and attendees will also receive highly personalized knowledge to respond to real challenges during the creation of new enterprises in conditions of uncertainty and dynamic environment. During this summer school, lectures will also be offered in the form of training within the framework of the Micro Business game. Micro Business Training is a highly interactive module for all participants who want to learn in a practical way how to increase the success and sustainability of new and small enterprises. The main goal of the Small Business Game is to show how to effectively manage a small business, using an experience-based approach. Furthermore, this module is mandatory to successfully complete this summer academy.

This summer academy will bring together students and lecturers with exceptional experience in the field of economics and finance, who are proven nationally and internationally.Special importance will also be given to the industry sector, where lectures and sections directly related to the labor market will be offered. The MBE Faculty plans to organize this summer academy from 01.07.2026 to 10.07.2026.

• Key Topics:
• Entrepreneurship and the challenges of young entrepreneurs
• Marketing and creating value for customers
• Sales strategies and penetrating international markets
• Innovation ecosystem and investment climate
• Social entrepreneurship
• Practical business education – Micro Business Game

Learning Outcomes:

Upon completion, participants will be able to:

• To know and understand the different typologies of innovation;
• To be able to analyze the internal and external sources of innovation;
• To explain the main challenges when managing innovation in enterprises;
• To create management strategies to improve the innovation process;
• To know the components and functioning of a business model;
• To understand the process of advancing small and medium-sized businesses;
• To identify the role of marketing in the field of entrepreneurship;
• To analyze the impact of AI on Marketing;
• To know the meaning of entrepreneurial thinking and acting;
• To analyze market dynamics and competition.

Target Group:

Bachelor’s level students, Master’s students, UBT staff, Professionals.